商業信件速成學習
渥頓
國立中興大學
教授
｜學歷｜
成功大學/企業管理/博士
University of Oklahoma/ Business Administration/碩士
University of Oklahoma/ Fine Art/學士
｜經歷｜
國立中興大學/行銷學系(所)/ 教授
國立彰化師範大學/企管系/教授
國立成功大學/管理學院/兼任教授
｜簡述｜
運用專業，善於結合新科技於教學中，帶給學生專業上的學習，更著重學生的國際化發展，如：利用科技讓外籍學生與本國學生在雲端交流無障礙，並且使用遠距教學(MOOCs)，串聯盟校資源，使學生擁有多元的學習環境。
相關研究論文刊登於 SSCI 期刊:
1. Leveling Up: Are Non-gamers and Women Disadvantaged in a Virtual World Classroom?, 2016/12, (65) 210~219, Warden, C., Stanworth, J., & Chang C.
2. The Voice of the Chinese Customer: Facilitating E-commerce Encounters, 2015/5, 57(3),459~481, Stanworth, J., Warden, C., & Hsu, R.
課程簡介
Learn how to write important international business English letters though an easy to follow system with online practice and step-by-step guidance.
課程目標
Improve learner basic awareness of international business English writing standards and to improve basic writing strategies and skills.
適用對象
對本課程有興趣的學習者
課程特色
Online cloud-based writing program helps learners at every step of their writing then provides both automated and teacher-generated feedback for improvement.
課程進度
第一週：a: Promotion Letter, b: Offer Letter, c: Counter Offer Letter
第二週：a: Negotiation Offer Letter, b: Order Letter, c: Transaction Problem Letter
第三週：a: International Banking, b: International Message, c: Positive Adjustment Letter
第四週：a: Negative Adjustment Letter, b: Stage One Collection Letter, c: Stage Two Collection Letter
第五週：a: Stage Three Collection Letter, b: Stage Four Collection Letter, c: Memorandum Letter
第六週：a: Transmittal Letter, b: Resume, c: Job Interview
先備知識
小考、作業、作品